A google search deep into a third page offers up no hint as to the origin of the old adage, you only get one chance to make a first impression — but I assume it was around long before we began designing websites.
Galen Jefferson, owner of the women’s apparel company, Two Dog Island, was my first client way back when designing an artful front page was standard web 1.0 practice — one that required a clever Enter the site button. Fortunately, Galen is a practical business woman who taught me that the home or front page must be about the product and not about the unbaked tricks of this new medium.
For the past several years now, we have been changing the home page art when the new product line is available for ordering, in the spring and fall. This past year we began using a dress form that Galen was using at trade shows. We named her Trudie.
This month, announcing the Fall 2011 product line, we decided to create a gathering of Trudie’s showing the new garments; and, much to my surprise, Galen agreed to join the party.
